Online Worlds > VFK - Virtual Family Kingdom
Interesting VFK company info...
DreamTulip:
Here is some interesting reading about VFK and its makers: :paper:
"August 25, 2008
Virtual Family Kingdom Developer Launches as dimension5 Labs
dimension5 Labs announced its launch at the end of last week as a new virtual worlds developer with its own platform. D5's work is best known in Virtual Family Kingdom, which launched in beta mode earlier this year as a homemade replacement for Disney's closing Virtual Magic Kingdom. dimension5 says that it closed off the beta at 100,000 users, but plans to go public in the coming weeks as proof of "not only [having] the technical skill to produce a solid virtual world, but the marketing acumen to make it a public success." While Virtual Family Kingdom may show off the company's technical prowess, the timing of the beta and the public reaction to Virtual Magic Kingdom's shutdown certainly helped with the marketing.
dimension5 plans to offer advertising in its existing worlds (only VFK is announced) as well as custom Web-based environments on its proprietary platform.
The D5 platform is casting a wide net. It's coded in ActionScript3 and is XMPP-compliant, which dimension5 touts as an advantage for companies looking to add a browser-based, 3D virtual world to current communications efforts, but the system also comes with a backend aimed at COPPA-compliant moderation for kids under 13.
D5 has a larger background in Web design and direct mail advertising software as well, so it'll be interesting to see what direction its new platform takes the company in.
"We wanted to make sure that we could safely approach any company looking to build a virtual environment and tell them on no uncertain terms that we could build what they needed," VP of Marketing Justin Handley said in a statement. "The only way we could see to do that was to create one of our own that demonstrated a rich feature set, highly detailed graphic design, and scalable stability into the hundreds of thousands.""
found at:
http://www.virtualworldsnews.com/2008/08/virtual-family.html#more
Also:
http://d5labs.com/
http://d5labs.com/virtual-worlds/
I admit it, I don't know what a lot of this stuff means :think: but there must be a smart one among us... :pray:
~Dream
Adventuredaz:
Yes, this is very interesting. So much so I am going to sticky it for now. Be sure to click the link to see the "parent company" site if you are interested
Some interesting points are clearly they do intend to advertise in the game (against previous statements) They really have not finished many of the things they have promissed. This explains the lack of direction, they seem to be showcasing certain things and if they run into trouble they move on and go back to it. Comments about Copa compliancy and ... interesting after all the debate. They appear to want to be like saluke and run peoples virtual worlds or "promotions" and as supected marketing is their strong point. I could go on but at this point I will leave it here while I go looking for my horse and free bonus items... :hmmmm:
Happy:
--- Quote from: DreamTulip on August 27, 2008, 06:13 PM ---Here is some interesting reading about VFK and its makers: :paper:
"August 25, 2008
Virtual Family Kingdom Developer Launches as dimension5 Labs
dimension5 Labs announced its launch at the end of last week as a new virtual worlds developer with its own platform. D5's work is best known in Virtual Family Kingdom, which launched in beta mode earlier this year as a homemade replacement for Disney's closing Virtual Magic Kingdom. dimension5 says that it closed off the beta at 100,000 users, but plans to go public in the coming weeks as proof of "not only [having] the technical skill to produce a solid virtual world, but the marketing acumen to make it a public success." While Virtual Family Kingdom may show off the company's technical prowess, the timing of the beta and the public reaction to Virtual Magic Kingdom's shutdown certainly helped with the marketing.
dimension5 plans to offer advertising in its existing worlds (only VFK is announced) as well as custom Web-based environments on its proprietary platform.
The D5 platform is casting a wide net. It's coded in ActionScript3 and is XMPP-compliant, which dimension5 touts as an advantage for companies looking to add a browser-based, 3D virtual world to current communications efforts, but the system also comes with a backend aimed at COPPA-compliant moderation for kids under 13.
D5 has a larger background in Web design and direct mail advertising software as well, so it'll be interesting to see what direction its new platform takes the company in.
"We wanted to make sure that we could safely approach any company looking to build a virtual environment and tell them on no uncertain terms that we could build what they needed," VP of Marketing Justin Handley said in a statement. "The only way we could see to do that was to create one of our own that demonstrated a rich feature set, highly detailed graphic design, and scalable stability into the hundreds of thousands.""
found at:
http://www.virtualworldsnews.com/2008/08/virtual-family.html#more
Also:
http://d5labs.com/
http://d5labs.com/virtual-worlds/
I admit it, I don't know what a lot of this stuff means :think: but there must be a smart one among us... :pray:
~Dream
--- End quote ---
Interesting find Dream.
Decoy can you please translate: The D5 platform is casting a wide net. :sos: It's coded in ActionScript3 and is XMPP-compliant... :wtf?:
It should be interesting. :notme:
DreamTulip:
--- Quote from: Adventuredaz on August 27, 2008, 06:50 PM ---Yes, this is very interesting. So much so I am going to sticky it for now. Be sure to click the link to see the "parent company" site if you are interested
Some interesting points are clearly they do intend to advertise in the game (against previous statements) They really have not finished many of the things they have promissed. This explains the lack of direction, they seem to be showcasing certain things and if they run into trouble they move on and go back to it. Comments about Copa compliancy and ... interesting after all the debate. They appear to want to be like saluke and run peoples virtual worlds or "promotions" and as supected marketing is their strong point. I could go on but at this point I will leave it here while I go looking for my horse and free bonus items... :hmmmm:
--- End quote ---
OMG I got a sticky! :yes!: hehe :dance2: Pass me something to drink I feel faint...
I noticed that part about in game advertising too Add. I always thought it would make financial sense but it does go against what has been said to this point. :??:
I also found this interesting: " dimension5 has quickly become a market leader in the field of Virtual Worlds, having created what became one of the top 10 worlds online before it was even taken live. In a limited beta, VirtualFamilyKingdom.com was flooded by membership requests and had to close off at a private beta of 50,000 users. With tens of thousands waiting in the wings while we finished development and a limited offer to our private beta we hit profitability with the world before it ever launched."
From the little I understand it seems as though they are making/using VFK to advertise their services and prove their worth and ability to other companies. Aww I almost feel used. I hope they don't drop VFK if they get other jobs. That would be even worse then being a Disney "promotion".
Oh and I read about the virtualnewsworlds article on another site so I can't take credit for "finding" all this.
~Dream
Happy:
Hands drink to Dream Tulip : :martini: .
Navigation
[0] Message Index
[#] Next page
Go to full version